Shoely exists to inspire movement by energizing your every step. To achieve this, we’re democratizing a secret weapon previously only available to pro athletes and wealthier individuals: enhancing your shoes with the life-changing support of custom insoles.
You rely on your feet for almost everything, so keeping them happy is pretty important, right? Investing in good shoes is critical, but the truth is, all mass-produced shoes lack the support your unique feet truly need. This leads to unnecessary pain, discomfort and fatigue and ultimately slows you down. Custom insoles are made just for you and inserted into any shoe to provide perfect support, helping to boost comfort, relieve pain and improve your overall well-being.
The benefits of feeling energized from the ground up can literally impact the lives of all human beings. That said, Shoely is especially useful for people currently suffering from foot pain, discomfort or fatigue, people who put a lot of stress and strain on their feet as a result of their profession or recreational activities and people who simply want to have a bit more pep in their step each day.
Shoely is a service built to make it easy and affordable to upgrade every shoe you wear with game-changing custom insoles.
Here’s how the magic happens:
1. Your feet are 3D scanned with our iPhone app. It takes less than 60 seconds and captures the exact shape of each foot at 1mm accuracy.
2. Order online for $79 and have your custom insoles shipped to your door in 5-7 business days.
3. Try your custom insoles 100% risk-free for up to 30 days and send them back for a full refund if your feet aren't feeling GREAT.
Getting scanned is simple and can happen in a couple different ways. First, you can check our website and/or social media feeds to attend a Shoely community event (currently only in San Diego, CA) or learn about Retailers near you that offer scanning in-store. Second, you can be scanned by a friend who has previously been scanned and enrolls as a Shoely Scanner.
In order to experience Shoely, we need to collect a 3D scan of each of your individual feet at 1mm accuracy. This process typically takes 30-60 seconds per foot, and requires you to be barefoot and able to stand comfortably on each foot. That's it!
First, we cannot overemphasize that Shoely Custom Insoles are 100% custom to you. Each pair produced is literally one of one. There are plenty of insoles on the market ranging from $10-$200 per pair that are mass-produced in “cookie-cutter” shapes but we believe that most of them simply miss the mark because they aren’t built to support YOUR unique feet. On the custom orthotic/insole end of the spectrum, there are options from $99 to $500 per pair, with some being quite effective, but generally being way too expensive and hard to get for most people.
The rule of thumb we recommend is that you retire your custom insoles when you retire the shoes they’re in. We recommend simply putting your custom insoles in when you get your new shoes and you never have to take them out. They’ll just be there in the background, every step of the way, keeping you perfectly supported.
Shoely Custom Insoles consist of a moisture-wicking polyester top cover, shock-absorbing EVA foam and a proprietary thermoplastic core that provides a supportive yet dynamic element to the insole.
Shoely Custom Insoles come in standard (4mm) and thin (2mm) versions, allowing them to fit successfully in nearly all enclosed footwear. Unfortunately, they are not designed to fit in high heels, sandals or slides.
While it is definitely possible to have legitimately flat feet, research suggests it is quite rare (less than 8% of population). The most common type of “flat feet” occurs when standing or placing weight on one’s arches, causing them to collapse. When unweighted, these arches return to a normal height. In these instances, Shoely Custom Insoles can help support the feet in their unweighted position to help prevent arch collapse.
Shoely was launched in 2022 after years of research and development by co-founders, August Dyess of San Diego, California and Patrik Louko of Helsinki, Finland. August is an ultramarathoner who has worked in the retail footwear industry for 17 years, with 14 years spent building and leading the in-store custom insole and shoe fitting programs for Road Runner Sports, one of the U.S.’s largest specialty running shoe retailers. Patrik is an entrepreneur, investor and technologist who has led the development of numerous innovations in the area of footwear customization. Together, they recognized that even though it’s easier than ever to find the shoes that you want, it’s still really hard to find shoes that give your unique feet the support they need. With Shoely, they plan to leverage their collective experience to help people feel energized on their feet, inspiring movement and improved health throughout the world.
Shoely Scanners are individuals that earn additional income or shoe credit by using the free Shoely iPhone app to scan people in their community and invite them to join Shoely. The program is completely free to join and the only requirement is an iPhone with FaceID. There is no need to buy inventory or achieve sales quotas. To learn more, email email@example.com.
Shoely partners with specialty running stores to provide an exclusive service that drives traffic to stores, helps convert shoe sales and keeps customers coming back. These stores use the free Shoely iPhone app to 3D scan people in and out of their stores, and reap the benefits of offering a service their customer can't get anywhere else. If you're a specialty running store wanting to learn more, please email us at firstname.lastname@example.org.