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Current Plan

Inspiring Movement

We exist to inspire movement throughout the world by energizing your every step.

How We Started

Shoely was launched in January 2023 after years of research and development by co-founders, August Dyess of San Diego, California and Patrik Louko of Helsinki, Finland.

August is an ultramarathoner who has worked in the retail footwear industry for 18 years, with 14 years spent building and leading the in-store custom insole and shoe fitting programs for Road Runner Sports, one of the U.S.’s largest specialty running shoe retailers.

Patrik is an entrepreneur, investor and technologist who has led the development of numerous innovations in the area of footwear customization.

Together, they recognized that even though it’s easier than ever to buy shoes, it’s still really hard to buy shoes that fit you perfectly. With Shoely, they're leveraging their collective experience to help active people feel great on their feet, inspiring movement and improved health throughout the world. 

Leadership Team

August Dyess
Co-Founder & Chief Executive Officer

Patrik Louko
Co-Founder & Chief Product Officer

Jussi Kosola, PhD, MD
Chief Medical Officer

Janne Rantala
Chief Technology Officer

Antti-Jussi Ahponen
Chief Design Officer