Inspiring Movement

We inspire movement by helping you feel great on your feet — every step of the way.

How We Started

Shoely launched in January 2023 after years of research and development by co-founders August Dyess (San Diego, CA) and Patrik Louko (Helsinki, Finland).

August is an ultramarathoner with 20+ years of experience in the footwear industry — including 14 years building and leading the custom insole and shoe fitting programs at Road Runner Sports, one of the largest specialty running retailers in the U.S.

Patrik is an entrepreneur, investor, and technologist who has led the development of multiple innovations in footwear customization.

Despite how easy it is to buy shoes today, they realized it’s still surprisingly hard to buy shoes that actually fit — and that poor fit often leads to pain, fatigue, and frustration.

With Shoely, they set out to change that by combining expert fitting, modern technology, and personalized support to help people feel great on their feet — and keep moving toward better health.

Leadership Team

August Dyess
Co-Founder & Chief Executive Officer

Patrik Louko
Co-Founder & Chief Product Officer

Jussi Kosola, PhD, MD
Chief Medical Advisor

Janne Rantala
Chief Technology Officer